Our Next Chapter | Advidi Enters New Phase of Growth
Amsterdam, Netherlands: 4th August 2026
We’re entering an exciting new phase at Advidi, one that builds on everything we’ve achieved so far and reflects the momentum we’ve been steadily developing. We’re proud of the foundation that’s been laid over the past years by our current leadership. Now, we’re setting our sights on the future, expanding in key areas, and reinforcing our leadership to help us scale. There’s a lot to be proud of, and even more to get excited about.
To support this next phase of growth, we’ve made key changes to the leadership team. Roy Scheerder has joined as our new CEO, bringing with him a wealth of experience as an executive at KLM, Schiphol, NS, and Transavia, as well as from more than 30 strategic consulting engagements. As a founder in the affiliate travel space, Roy has a deep understanding of what it takes to succeed in an industry like ours, and we are excited to have his expertise and knowledge driving us forward.
Roy shared that he’s “incredibly excited to join Advidi at this pivotal moment. The company has a strong foundation and a clear opportunity to build on its premium position in the affiliate world. Together with the talented team already in place, I’m committed to driving sustainable growth, by strengthening our partnerships, expanding in dating and new verticals, and continuing to invest in what sets Advidi apart.”
Roy Scheerder – Advidi CEO
Working closely with Roy is a newly formed supervisory board, headed by Albert Van Veen, who has years of experience as an executive in the aviation industry and as startup founder in the biometrics space. The supervisory board will provide extra strategic guidance, while Iwert Dijkema, Advidi’s founder and owner, remains closely involved in shaping the company’s long-term direction.
Looking ahead, we’re focused on executing where we see the most opportunity:
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- Supporting affiliates with smart pre-finance and hands-on account management
- Scaling our internal media buying to drive volume and value for partners.
- Leading the charge in dating while expanding into high-value verticals like antivirus
- Investing in the systems that power performance, including pricing, tracking, and partner experience
- Leveraging data and AI into all parts of our business
As Iwert put it:
“We’re entering a new era for Advidi. I’m proud of how far we’ve come, and even more excited about where we’re headed. With Roy on board as CEO and Albert as chair of the Supervisory Board, I’m sure we can take Advidi to the next level and we’re going all in.”