Advidi
private
collection

our top 100

Connecting the industry through art and appreciation.

The illustration you see on this page is part of the Private Collection 2018.

Only 100 people - Advidi’s top clients - will receive it. Each copy is carefully numbered. The Private Collection will be enriched every year with another unique piece of art. The artwork is exclusively made for Advidi and cannot be purchased in any other way.

We started in 2018 with the Dutch artist Darrin Umboh.

The illustration is called “Performance Marketing Heroes” and captures all the elements of our industry's day-to-day life - or at least the elements necessary to find success.

the artist

darrin umboh
Dumboh works as an illustrator for various clients. With friends he once ran brand + shop LEYP and in the meantime he made many yers for Amsterdam clubs, such as Jimmy Woo and Bitterzoet. This is how he met Heroes on Socks founder Jermaine Tjong A Hung, who came from Scotch & Soda. Darrin developed the logo and the look & feel of the brand, and before he knew it he was on board as head designer.

the artpiece

the meaning

Our introductory piece is called Performance Marketing Heroes. Defined by the triangular structure which brings us all together, this illustration represents the depth and diversity in our industry.

Each element holds a special meaning; a symbol of the many factors that combine to make our industry one coherent, fascinating whole. Scroll down to find the meaning of each!

Sticker #1
  • Rainbow: The diversity of our industry - we all come from different backgrounds.
  • Sky Surfer: Fun and freedom; the squid symbolizes resilience, intelligence, grace and agility.
  • Game Controller: The Gaming vertical and our shared love of gaming.
Sticker #2
  • Balloon with Fist: Conversion - the most important goal. (Inside the balloon: a diverse group of clients.)
  • Heart-shaped Cloud: The Dating vertical.
Sticker #3
  • XXX: Symbol of Amsterdam, Advidi’s home
  • Laptop: Duh :)
Sticker #4
  • Compass: The globetrotting nature of our industry and its people
  • Lightning bolt mouse pointer: Energy and passion being devoted to one shared goal. It’s also gold; a symbol of wealth and success.
  • Poker Chips: The iGaming vertical.
Sticker #5
  • Clover: Luck and the Health & Beauty vertical.
Sticker #6
  • Bird: The freedom our industry gives us.
Sticker #7
  • Cat: This one’s easy - but vital. Curiosity inspires the cat!
  • The Feet: Standing on top of the world.
Sticker #8
  • Lightning bolt mouse pointer: Energy and passion being devoted to one shared goal. It’s also gold; a symbol of wealth and success.
  • Handshake Bracelet: Partnership and cooperation.

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