In the affiliate marketing community, your reputation is often more valuable than what’s in your portfolio – it can make or break your business.
Most people see this as motivation to establish positive connections. Others, however, see reputations as easy targets and a way to get attention. They know they’ll get a response – no matter how reasonable the claims in their attack campaign are – because businesses can’t afford to leave slander unanswered.
That’s why it’s tempting to (try to) attack someone’s reputation. You will get attention. The only catch is that it goes both ways.
For example… let’s say you owe money to a company, and you’re not going to pay because you made a bunch of terrible decisions and went bankrupt. Should you attack the company, or quietly try to settle?
If you decide to attack the reputation of the company you owe money to (along with the owner’s family)… but everyone knows your history… then it’s more likely that your reputation will be damaged, not the company’s.
This is particularly true if the company in question is an affiliate network based in the Netherlands, operating under Dutch law, with a positive reputation in the community and a legal obligation to pay its clients (and even with a unique policy of pre-paying affiliates). You may want to choose a new target.
But if you insist on trying anyway, these are the steps you can take to attack someone’s reputation – featuring a real-life example!
Step One: Make fake social media profiles spamming ripped photos
Step Two: Write a Ripoff report filled with angry, unbelievable claims
Step Three: Create multiple websites using the same template filled with spammy slander
Step Four: Register a domain name under your target’s name
Step Five: Come up with some good blackmail and business threats
Step Six: Make some accusations without proof or any details
Step Seven: Make personal threats like “I will attack your family” and undermine your whole campaign by mentioning that you don’t really believe your own claims
See? It’s that easy!
Don’t be too hasty! Don’t do something dumb like create a test page…
…with the same content you’ll later put on a new domain…
…that’s directly connected to your spam profiles…
…and registered under your own real name!
That will get you caught!!!
The moral of the story
Slandering someone on the internet is easy and cowardly, especially if done anonymously. The problem with an approach like this, in a community like ours, is that the truth spreads quicker than a ripped creative. If you slander someone in front of a group of people who already have a good connection with the person (or business) you’re attacking, you will only be wasting time… and when people figure out who you are, you’ll just end up giving them all a laugh. This is especially true if your behavior always follows a pattern, and the rest of the industry knows it.
Oh, and never forget: if it looks like an eagle, smells like an eagle, and acts like a chicken… it’s probably Eagle.