FAQ

In order to help the newbies to have a smooth start into the business, and the general audience to better understand the affiliate marketing industry, we have created the Advidi Business Dictionary. It brings the basic knowledge into one place. We strongly believe that knowledge should be shared, and the more educated we all are, the better off the industry will be.

General Questions

What is affiliate marketing?

To start from scratch; we are working in the affiliate business. What does the dictionary say when we are talking about affiliate marketing? Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. In affiliate marketing we can distinguish three major forms of affiliate marketing. Revenue Sharing (Rev Share) (The splitting of operating profits between the affiliate and the advertiser) Pay per Sale (PPS) (an online advertisement pricing system where the publisher or website owner is paid on the basis of the number of sales that are directly generated by an advertisement) Cost per action (CPA) (sometimes known as Pay Per Action or PPA; also Cost Per Conversion) is an online advertising pricing model, where the advertiser pays for each specified action.

What is a CPA network?

A CPA network works as followed: You could see Advidi as a ‘bank’ or a mediator between advertisers and the affiliates. The advertisers create and distribute (in this case) pharma offers or/and dating offers and mobile content . The advertiser communicates their offer to the account managers of Advidi and what requirements the offer has (the requirements will be explained later on). The offer will be released and it’s up to the affiliate managers to hand out the best offers to the affiliates (also known as publishers). Advidi has a huge amount of offers in the Dating, Health & Beauty, and Mainstream verticals that we get from various advertisers. Since we are a CPA network we mostly have offers and payouts based on this model, so based on the acquirements of the advertiser we will pay the affiliate the amount that has been set for a conversion.

What is an Affiliate?

An affiliate is the person that places and promotes the advertisements and banners that are supplied by the merchants. An affiliate can be described as a person promoting someone else’s online products. With the help of media buying, own websites or social media the affiliate generates traffic to the webpage where the online product is sold.

What does an affiliate do?

An affiliate/ publisher is specialized in generating traffic to an offer. To give a concrete example: affiliates are always looking for the best offers. There are multiple CPA networks just like Advidi that try to pitch the best offers to one affiliate. It’s up to the affiliate to make this offer profitable. There are various ways to generate traffic and therefore get conversions on an offer.

What is an Advertiser?

The advertiser is the person wanting its online product to be promoted. The advertiser will contact Advidi to get his product into the market. Advidi has a large base of affiliates specialized in promoting Dating, Health & Beauty, and Mainstream products and offers.

What is media buying?

The most common way of generating traffic is to get traffic via media buying. In the Dating business, there are many huge traffic networks where affiliates can get traffic such as Trafficjunky, Eroadvertising and many more. To get traffic from a traffic network affiliates have to make a ‘ bid’ on the traffic. There are multiple ways to bid on traffic: CPC (cost per click) (also called pay per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked. CPM (cost per mille). Mille means thousand in latin. This is an advertising model where the affiliate pays a certain amount for every thousand times an ad is shown. Direct buy. The affiliate can buy a placement on a website from a traffic network for a fixed amount of time. For example, the affiliate can buy a placement for one month for a fixed price per day.

What is CPC and CPM?

Affiliates use various ways of generating traffic for the advertisements. One of the ways traffic can be generated is Media Buying. With media buying you often make use of traffic networks, in order to create a traffic flow from these networks, the affiliates place bids. Bids indicate the costs that are paid for certain actions. CPC and CPM are indicators of such payments. CPC stands for cost per click. As soon as the advertisement is clicked on, the network will be paid by the publisher. CPM, Cost per mille is a concept related to CPC. The difference lays in the amount of visitors which are needed for the advertiser to pay the publisher. As the name specifies CPM generates a payout per mille visitors.

Why is Advidi better than the rest of the industry?

There are many players in the market, however the unique selling points for affiliates and advertisers set Advidi apart . Advidi provides immediate support, also in weekends and evenings, offers weekly high payouts for affiliates, and it's a truly worldwide network. Most importantly, Advidi strives to give that little bit of extra to its affiliates with original, innovative tools such as the banner campaign tool and a unique GEO optimization. The ability of Advidi to provide “direct to merchant” offers will enhance the probability of affiliates having successful campaigns.

Why is Advidi the most wanted affiliate network to work with?

Expertise, technical knowledge, extensive network of affiliates and media buyers, great service, friendly account managers, short payment cycles, exclusive advertising offers, high payouts.

Does Advidi attend or exhibit at any trade shows / conferences?

Yes, we do. Our focus is on affiliate marketing related trade shows like the Affiliate Summit East/ West or the annual Affiliate World meetups across the globe. We also attend specific vertical shows on a regular basis such as: Webmaster Access or the European Summit for the dating vertical, and Mobile World Congress for our Mainstream (Mobile Content)/ Sweepstakes vertical.

Advertisers

How long will it take for my application to be approved?

We check our new affiliate- and advertiser signups on a daily basis, which means the approval process shouldn’t take more than 24 hrs.

Are their fees for joining Advidi as an Advertiser?

No, there are no costs to become an Advertiser at Advidi. Advertisers only pay for sales or leads that are generated by Advidi's affiliates.

What is my Business Development Manager’s role?

The BD manager is here for you 24/7. He/she will monitor your campaign success and provide insights to optimize conversion and sustain quality traffic. Advidi's Business Development Managers are here to assist Advertisers in increasing sales and leads.

When sales/leads start being generated, how do I pay for them and what is the process?

An invoice will be sent from our finance department to your email address that is on file. Then you can pay that amount to the bank account stated on the invoice. The amount of time it has to be in paid in, depends on the payments terms discussed with your Business Development Manager.

In which countries does Advidi operate?

The internet market is a global market, so in that sense we operate globally, currently our strongest markets are the United States, Canada, Australia, United Kingdom, Scandinavia, Germany, France, The Netherlands and Belgium. Next to that, we have strong reach in tier 2 countries like Spain, Italy, Latin America, Southeast Asia, and South Africa.

Can I join Advidi if I live outside of the countries in which it operates?

Yes, we handle our daily communication via Skype and email and provide 24 hr support to our affiliates and advertising partners.

How do I change my payment method?

You can get in contact with your account/affiliate manager or send an email to our finance department at finance@advidi.com.

How do different media types affect EPCs?

Different types of media have different costs and also perform differently. Let’s take two different media types: display banner advertising vs. pop-unders. The first is a regular banner placement on a website and generates traffic by clicking on it which happens on a regular basis.
The latter opens automatically after someone visits or closes a specific site. Every time the pop-under opens, a click is registered. The frequency that this happens is much higher than the previously mentioned clicks on display.

What is SubID tracking? Do I need it as an Advertiser?

As an advertiser it's common to integrate with us on a server-to-server level and use a postbackURL to help us track the registered sales/conversions. Advidi presents its affiliates the option to pass an additional parameter back to you that defines a specific source of traffic or banner placement. With this additional SubID in place, you will be able to give specific feedback on these separate sources.

Affiliates

What is my affiliate manager’s role?

Your affiliate manager's role is very diverse, but his or her’s most important task is to provide you with the support you need to achieve the best campaigns and ROI's possible. They are a valuable source of market knowledge, can negotiate higher payouts or caps and will update you pro-actively on any new or hot offers, live in the network.
Our affiliates managers are extremely dedicated and want to invest in a long-term business relationship. The goal of the affiliate managers is for you to thrive and be more successful than ever.

How long will it take for my application to be approved?

We check our new affiliate- and advertiser signups on a daily basis, which means the approval process shouldn’t take more than 24 hrs.

Which payments options do we have?

Wire, Paxum, Payoneer and Paypal.

What does weekly net 9 mean?

Weekly net 9 means that you’ll get paid 9 days later. Example if you earn in the period 11/9/2015 - 11/15/2015   $1,005.67 you’ll get your money on 24/11/2015. For net 4 what means 4 days later you’ll get the money on 19/11/2015.

What is the threshold for weekly net 9 payments?

The weekly threshold is $1000 revenue.

What are the payment terms?

They payment terms are weekly net 9, or monthly net 9. Moreover we have the option to upgrade the payment terms to weekly net 4, but that's an arrangement for trusted and high volume affiliates. 

In which countries does Advidi operate?

The internet market is a global market, so in that sense we operate globally, currently our strongest markets are the United States, Canada, Australia, United Kingdom, Scandinavia, Germany, France, The Netherlands and Belgium. Next to that, we have strong reach in tier 2 countries like Spain, Italy, Latin America, Southeast Asia, and South Africa.

Can I join Advidi if I live outside of the countries in which it operates?

Yes, we handle our daily communication via Skype and email and provide 24 hr support to our affiliates and advertising partners.

What should I do if my Cake statistics don’t match my third party tracking system statistics?

The first thing to do is to contact your affiliate manager and discuss the issue. The next steps would be to check if your postback or pixel implementation is functioning properly. Also ask yourself the following questions: Am I tracking unique clicks or a total amount of clicks? Is there a time delay I need to take into account? Are both tracking platforms reporting in the same time zones?

How do I change my payment method?

You can get in contact with your account/affiliate manager or send an email to our finance department at finance@advidi.com.

How do different media types affect EPCs?

Different types of media have different costs and also perform differently. Let’s take two different media types: display banner advertising vs. pop-unders. The first is a regular banner placement on a website and generates traffic by clicking on it which happens on a regular basis.
The latter opens automatically after someone visits or closes a specific site. Every time the pop-under opens, a click is registered. The frequency that this happens is much higher than the previously mentioned clicks on display.

How do I know which offers are the best performing offers of the week?

When you register as an affiliate , you can opt-in to our newsletter. By doing this, you will be updated weekly on the best performing offers and new launches. Next to that, you can log into your affiliate account with us and check the news section of your dashboard.

What should I do if I can’t see offers that were sent to me in the weekly Advidi newsletter?

Reach out to your affiliate manager via Skype or email. Not sure, who your affiliate manager is? Just log into your account in CAKE and check the lower left corner. Your affiliate managers contact details will be shown there. Next to this, to be sure that our weekly newsletter will not end up in your Spam folder, add these email addresses in your contact list: dating@advidi.com; nutra@advidi.com; mobile@advidi.com.

Should I be more concerned with payouts or EPCs?

Payouts are important, you want to have the highest payout possible, but even more important is the performance of a campaign. This metric can be measured by a campaigns EPC (earnings per click). This metric tells you exactly how much you have earned per click you sent to one of our offers. The higher the EPC, the better. You’ll find the EPC in your affiliate dashboard (reports).