The dating vertical, and indeed affiliate marketing at a whole, is always shifting and changing. If you don’t adapt, you die.
But keeping up with all the trends and hot topics in the industry can be difficult, especially when you’re spending most of your day optimising your offers and chasing traffic.
The good news for you is that we do keep ourselves informed on pretty much everything happening in the industry, and the even better news for you is that we want to tell you all about them!
That’s why we created a new Youtube series, Agree to Disagree, where we let you in on all the big Dating questions on peoples lips, as our most knowledgeable AMs break them down for you.
Meta Traffic in the Dating Vertical
In our first episode we saw Rick and Alba take on the following question – is Meta the best traffic source for Dating?
At points over the last year, Meta traffic has made up as much as 70% of Dating traffic, so it’s definitely a topic that deserves a lot of attention.
All the pros and cons are discussed – the great targeting options on Facebook, higher CPLs, relying on third party agencies, and looking at the payouts from the advertisers perspective.
The guys also get into whether or not Facebook is the optimum place for newer affiliates to focus their efforts.
Check it out for yourself here. If you’re running Dating traffic on Meta, it’s a must-watch.
CPL vs RevShare
Rick and Jur took on the question of CPL vs RevShare.
If you check out the video you’ll see the guys discuss being a lone ranger in the industry vs partnering with a company that has 15 years experience (us).
Discover everything covered on this topic here.
Could AMs Be Replaced By AI?
It may be an uncomfortable question, but it’s one that has to be addressed.
AI is already entering every part of affiliate marketing, but it shouldn’t be seen as something to fear.
Those who will thrive in this new environment are those who learn to work with AI, rather than against it.
Rick and Jur acknowledge that in the future, many AMs day-to-day tasks may be taken over by AI, especially on the data side, but that this is not a bad thing.
It will give AMs more time to focus on relationships, personal interaction and problem solving, something that (for now at least) AI can not replace.
Check out the chat here.
What Next?
What have we got coming up in the series?
Well, we’re adding two absolute legends to the line up over the next few weeks. Dennis (our industry veteran) and Val (our Ukrainian girl-boss) are next up. As well as that, we’ll fit in another appearance from the wonderful star of our first episode, Alba!
What will they be discussing?
- Should affiliates move away from ENG speaking GEOs when promoting dating offers?
- Is it possible to become a big Dating affiliate if you’re new to the vertical?
- How important are conferences in the industry?
- Does a good affiliate manager need to also be a good media buyer?
- Stay Tuned
We’re releasing a fresh episode every week, so stay plugged into our instagram and our Youtube channel for the latest release.
Affiliate marketing can be a tricky industry to navigate, but hopeful these conversations with our AMs can be your map for the future.
Fancy getting on board and partnering with Advidi? Sign up here and one of our AMs will be in touch with you soon. Or to keep up with the latest Advidi news, join our Telegram channel here. We post our hottest weekly offers, data insights, reports and more!