When ChatGPT launched text-to-image generation about a year ago, the results were still a little raw. Back then, some of the images created could look like something out of a horror movie – creepy long fingers, 3 legs, no toes, etc. We all saw the viral results.
But with each month that passed the technology improved, and people in the Dating vertical became increasingly intrigued. Cut to a year later, and we’re already at a stage where it can and is being used for creatives and more in the Dating sphere.
Image Generation
Of course, image generation is the most obvious way in which AI can impact Dating. The ability to generate unique images quickly, and to your exact specifications, is a game changer for anyone running offers in this vertical.
As you can imagine, these dating vertical AI images are a little too ‘adult’ to feature in this blog, but to give you an idea of how powerful and effective these images can be, check out Aitana Lopez, a hugely popular AI influencer.
Chat Bots
Unsurprisingly, chatbot development for the Dating vertical is an area that has huge potential. And we don’t mean those annoying pop-up bots some websites substitute in for customer service – quite frankly, they suck. We are talking about advanced AI chatbots that are geared towards Dating, and can be implemented to engage with customers on their level.
AI Characters
This is a completely new arm of the Dating Vertical. By combining a few elements of AI together, including image generation and chatbots, you get the complete package. A fully AI-driven character that the user can create from the ground up, made to match their exact personal preferences. The user can then interact with this character as they please.
You Have The Power
One huge impact AI is having on the Dating vertical is the amount of creative independence and freedom it gives affiliates and media-buyers.
One of the restricting elements of Dating traditionally was access to fresh, updated and interesting creatives. The same old, tired banners and prelanders were often recycled for months, if not years. Of course, this leads to banner blindness as the users are being confronted with the same ads and images again and again.
With AI, it’s fast, simple and cheap to keep updating the images used in creatives. This not only means you can freshen up your creatives as you need to, it means that your banners and pre landers can contain completely unique and original images.
Different Strokes For Different Folks
AI also presents the opportunity to make creative that are much more targeted and niche. If you are an affiliate working at the coal-face of the Dating vertical, you will have a great idea of what’s hot and what’s not. With AI, you can update your creatives to capitalize on any trends and patterns you recognise as being profitable.
This could mean creating specific images geared towards certain user preferences you identify as doing well, or creating seasonal content for holidays like Halloween or Christmas.
Build-A-Bot
As we covered in short above, the idea of users being able to build their own experience is something that is already being pushed in Dating offers.
Every last detail – looks, age, personality, even how they know each other – can be chosen by the user. This info is then applied to the chatbot who interacts accordingly. This level of personalisation and choice has never been afforded to the user before, and it promises to be an extremely interesting and fruitful avenue for affiliates.
Tools You Can Use
There are already great tools out there you can start using today to elevate your offers. Sites like OnlyFakes have free and premium options, where you can both create your own images and download images other people have created already. The free option allows you to enter a decent amount of specifics, and the premium option offers you even more control over what you create.
The names of many of these explicit text-to-image generation sites are a little too, ehm, adult-themed for us to put in this article, but a simple Google search for ‘AI adult image generator’ will give you a list of options.
Get Cracking
The introduction of AI into the Dating vertical has opened huge doors for affiliates, and given them so much more agency over their content.
Take some time to familiarize yourself with these image generation tools – how they might come into your workflow, what sites suit your needs most. It’s simple – as we move forward, affiliates who utilize AI will get quicker and better results than those who don’t.
Why not start running Dating with us, and test out these AI tools for yourself? Sign up here and one of our dedicated account managers will be in touch before you know it.