Cybersecurity & Antivirus Ads – The Best Kept Secret in Affiliate Marketing

The best kept secret

Recognized as an evergreen product, the Antivirus vertical has always been a staple in the world of affiliate marketing. Over the last couple of years, however, Antivirus has acquired a cult-like status among affiliates.

Known for its uncapped potential and high payouts, Antivirus has seen an increased acceleration in traffic that shows no sign of slowing down. 

It’s popular, yes, but it’s a vertical that’s far from saturation. There’s arguably never been a better time to explore cybersecurity & Antivirus offers, allow us to explain… 




There are a number of reasons why Antivirus offers have grown in popularity. 

When the pandemic hit, it drove online sales through the roof and increased the world’s internet usage by 70%. It sent everyone online, whether that was to game, connect or stream. Now, in our post-pandemic hybrid-working world, we’re often away from offices with their secure server systems leaving us vulnerable to a malware contamination

It’s estimated that there are 560,000 new malware programs discovered every day and over 1 billion in existence, globally. These figures can sound scary, but conversations around security have led users to become savvier resulting in increased sales of Antivirus software




Okay, let’s break this down: 

  1. Users are looking for Antivirus software. That means there’s no hard sell, it’s a captive audience. 
  2. Affiliates operating in the Antivirus vertical have the luxury of working with big names such as McAfee, Norton and  Kaspersky, which come with brand recognition. These Antivirus software brands are known, and therefore make it much easier to connect with the end user.


It’s worth mentioning here that creatives are often provided and pre-approved by the brand, making it much easier and quicker for the affiliate to launch. All you need to do is plug and play. 

The Antivirus vertical operates in almost every GEO. The US and Canada lead the way, but the UK, Germany and Japan aren’t far behind. Ultimately though, everyone with an internet connection is a potential customer. It’s also a vertical that is safe to promote on all traffic sources (social, push, native, SEO, banner) meaning there are multiple opportunities to scale and no discussions with your traffic source rep.




Advidi has offered the Antivirus vertical for some time now. Being early adopters meant we were able to secure the best deals on the market from some of the biggest names in Antivirus software – McAfee, Norton and Kaspersky. But the explosion of interest in this vertical has encouraged us to renew our focus on these offers.

So, here’s what it means for our affiliates looking to expand into this vertical:

  • Access to 30+ GEOs 
  • High payouts 
  • Unlimited caps 
  • 100% clean offer pages

Cybersecurity and Antivirus is a pretty special vertical in terms of the ROI for the affiliate. It consistently performs. So, if you’re an affiliate with a proven record of robust traffic then get in touch with your AM now.

Minimal effort, high rewards – is there anything better? Oh yeah, there is!
If you start before Dec 31st of this year, then you’ll receive a 2% cashout bonus* for all traffic that you bring in before the end of the year!

If this isn’t for you, but you know an affiliate who would thrive in the Antivirus vertical, then let us know. All successful referrals are rewarded

For more information, please contact your affiliate manager.

* This bonus is not available to those currently running antivirus.

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