RichAds are a network that are experts in Antivirus and push traffic, so we thought we’d give them a chance to spread some knowledge. They’ve written a guest blog for us where they run through their top tips for driving Antivirus traffic using push notifications. Enjoy!
With more than 900 million Antivirus users worldwide, the niche seems to be a real jackpot for affiliate marketers in 2024, especially taking into account the fact that 1 in 5 users has experienced a virus attack.
We’ve talked with experts from RichAds ad network, recognized as the best traffic source by AWFA, they have a lot of experience in Antivirus offers promotion and are ready to share all the secrets of successful launch on push ads!
Learn 5 tips on creatives, GEOs, targeting and optimization of Antivirus ads that are proven by time and RichAds managers.
1. Choose an offer wisely
Before getting started with the actual campaign launch, it’s crucial to analyze offers on the market and choose the most lucrative one.
To do this, you need to decide if you’d like to take an offer directly from an affiliate program or go to CPA network and look for offers there. The main difference is that affiliate programs have higher payout rates yet stricter conditions, while CPA network have moderate payments yet guarantee that your traffic will be accepted.
It’s a good idea to research most popular Antivirus brands and their conditions in advance, if the brand is famous enough, it’ll be promoted easier as its name will speak for itself! Just make sure it’s known in the GEO.
Top Antivirus brands
- Avast
- Avira
- Norton
- McAfee
- Bitdefender
- TotalAV
Lastly, don’t forget to select a GEO that will convert. You can choose either Tier 1 for high payouts, or Tier 3 for lower competition. The trick is to check out the stats of both countries with high virus awareness and high cyberattack risks.
5 Best GEOs to launch Antivirus ads at RichAds
- Japan
- USA
- Canada
- Australia
- Germany
2. Distribute the budget and choose the bid wisely
The peculiarity of Antivirus promotions is that the vertical might require higher budgets due to increased costs per action and payouts, so it’s wise to prepare the investments in advance.
A sincere recommendation from RichAds managers is to test at least ten costs of the desired conversion price before starting the optimization of your campaign.
Another hack to get the traffic immediately after winning a bid, is to select the “ASAP” budget type.
Regarding the best bid for your push ad campaign, you can consult your manager for the most profitable option for your region or apply the Predictor feature on RichAds to estimate the traffic volume you can expect per bid for your GEO and targeting!
3. Test at least 5 creatives on push ad format
A well-built sales funnel is a must for any niche, Antivirus vertical is no exception. Usually, there are three elements of the funnel: a push creative, a pre-lander and a landing page.
Below we’ll have a look at three most converting ideas for push advertising in terms of Antivirus offers, now let’s discuss what can serve as a pre-lander and a landing page.
It’s advisable to make a pre-landing page scary yet convincing, mention that the OS might be in danger, offer discounts or time-limited offers. For landing pages, make everything obvious — a download link and payment methods will be enough!
Now let’s see which approaches can be used specifically for Antivirus push ads — those are proven ideas from RichAds expertise.
- Viruses detection.
Highlight that the computer might be in danger, yet do not apply misleading info, you need to convince a person that a new update won’t hurt. What’s more, if you target a specific OS, mention it in the texts. - Discounts and time-limited offers.
Antiviruses sometimes aren’t a cheap option, especially for Tier 3 GEOs. Lure users with discounts and offers that will expire very soon. Don’t lie and use only real discounts that the brand uses officially on his site. - Brand mention.
It’s a good idea to mention famous brands like Norton, Avira or McAfee, they’ll boost the loyalty and trust of potential customers. Use official logos and colors to gain higher CTRs and conversions.
Lifehack: ask RichAds managers for free localized creatives for your GEO and offer, they’ll be happy to provide it.
4. Launch push ads only on Premium sources
The premium group of sources at RichAds network is the top-notch category of push traffic, including only those sources that have the highest conversion rates and have been pre-tested by the platform’s internal team.
To be included in this group, sources must satisfy three key criteria: superior conversion rates, sufficient data, and stable performance over time, without any negative reviews from affiliates.
Using these Premium sources in Antivirus campaigns can significantly boost performance even for beginner affiliates, resulting in greater engagement and elevated ROI.
5. Optimize the results automatically
Finally, you need to analyze the performance of your Antivirus push ad campaign and optimize it accordingly.
The results on all the metrics can be found in the Optimizer interface at RichAds, while the optimization itself can be done via several features.
Best AI tools for push ad campaigns at RichAds
- Performance Mode.
This is a unique algorithm that generates and updates whitelists of sources for your GEO and targeting automatically, maximizing profits effortlessly. A tracking tool is unnecessary, the feature works based on AI and renews best sources daily.
However, if you do utilize a tracker, the algorithm can help you reach your exact target conversion cost!
- Automated Rules.
This feature is all about making personalized rules: due to it an affiliate can disable ineffective sources that fail to generate leads or turn off sources that bring expensive conversions. The algorithm performs this task automatically, requiring no actions from marketers.
Conclusion
Make sure to follow the rules for your Antivirus campaigns on push ads — this universal set of tips won’t let you down.
We also highly recommend to test push traffic for Antivirus niche at RichAds — the guys know all about quality leads, campaign setup and optimization!
At Advidi, we always advise consulting the guidelines of the Antivirus brand you are working with before running campaigns. How brands are represented online is important to them, and it’s vital that you stick to these guidelines.