We all know the struggles facing affiliate marketers in 2025. Social media platforms keep tightening the screws on affiliate links, email open rates are tough to keep high, and paid ads certainly aren’t getting any cheaper. Enter Telegram—the last unspoiled arena for affiliate marketing.
Here we’ll take you through why Telegram is proving to be a favourite for affiliate campaigns, and how exactly you can take advantage of it yourself. Let’s get straight into it.
Why Are Affiliates Advertising on Telegram?
No Algorithm Holding You Back – These days, algorithms can quickly go from being your best friend to your worst enemy. With Telegram your messages always reach your subscribers. Unlike platforms Facebook or Instagram, there’s no mysterious, ever-changing formulas deciding who sees your content.
Super High Engagement – Open rates for Telegram messages can hit 80-90%, compared to the 20-30% you’d see in email. People will actually see and read those ads you spent hours on for once!
Fast & Direct Communication – With Telegram, your audience sees it instantly, and you can interact with them in real-time. This means time sensitive offers can become really effective.
Works with Almost Every Niche – From Dating to Antivirus, Telegram is flexible. You make the rules on what you advertise (for the most part).
No Strict Content Moderation – Unlike Meta or Google, Telegram allows adult content and promotions as long as you don’t spam. We go into more detail on this for affiliates in the Dating vertical later in the piece.
Understanding Telegram’s Advertising Landscape
Telegram provides three main outlets for affiliate marketers.
- Sponsored Messages: Short, targeted messages delivered to users in large public channels. These messages are concise, typically up to 160 characters, and appear seamlessly within the channel’s content.
- Channel Posts and Chats: Collaborating with popular channels to share your affiliate offers. This method allows for more detailed content and direct interaction with the audience.
- Native Ads in Mini-Apps: Integrating ads within Telegram’s mini-app ecosystem, offering a non-intrusive user experience. This format is relatively new and provides innovative ways to engage users.
Sponsored Messages: Fast, Paid Exposure
Telegram’s Sponsored Messages let you place ads inside public channels with 1,000+ subscribers. These are short, text-based ads (160 characters max) that blend really nicely into a channel’s content.
Why It Works
- Instant visibility – Your ad appears in high-traffic channels without needing to build an audience.
- Niche targeting – Choose channels that match your vertical.
- Less competition – Compared to Facebook and Google, Telegram ads are still underused by affiliates.
How to Use It for Affiliate Marketing
- Run curiosity-driven ads with a clear CTA.
- A/B test multiple messages to see what converts best.
- Start with $50-$100 in ad spend, track results, then scale.
Channel Posts & Chats: Organic, Long-Term Traffic
Instead of paying for one-off ads, you can buy or build your own Telegram channel or chat group. Granted, this does take a bit more effort, but if you put in the work it can result in long term, reliable results.
Option A: Buy Posts in Existing Channels
- Reach out to channel owners in your niche and pay for a shoutout.
- Find ad placements via Telega.io, a marketplace for Telegram promotions.
- Look for high-engagement channels with an active audience (not just big subscriber numbers).
Option B: Create Your Own Channel
- Set up a dating-themed channel (e.g., “Casual Dating Secrets”) and post engaging content daily.
- Use memes, polls, dating tips, and discussions to keep users hooked.
- Promote it through shoutouts, Reddit, Twitter, and dating forums.
How it Makes Money
- Drop affiliate links naturally inside posts or discussions.
- Sell VIP group access for premium content or matchmaking.
- Cross-promote other affiliate offers with paid placements.
How Affiliate Marketers Can Leverage Telegram Mini-Apps
Telegram Mini-Apps are a game-changer for affiliates—interactive web apps that run inside Telegram, no downloads needed. They make it easier to engage users, collect leads, and drive conversions without the usual friction of redirecting a user..
How to Use Mini-Apps for Affiliate Marketing
- Lead Gen Funnels – Set up a fun quiz, dating compatibility test, or personality survey that recommends dating apps or offers based on answers.
- Gamified Promotions – Hook users with a “Swipe & Match” game or a spin-the-wheel giveaway that leads them straight to your offer.
- Chatbots That Sell – Warm up users with an interactive chatbot that teases dating advice, then drops your affiliate link when they’re ready.
- VIP Access & Exclusive Content – Charge users for premium dating tips, matchmaking services, or access to private Telegram groups.
Why It Works
- Super Smooth UX – No redirects, no extra steps—users stay on Telegram, making them way more likely to convert.
- Engagement Boost – Interactive content keeps people clicking, chatting, and sticking around longer.
- Untapped Goldmine – Mini-apps are still fresh in the affiliate space, meaning less competition and more opportunity.
The best move is to promote your mini-app through Telegram ads, shoutouts, and niche groups and then monetize with CPA, CPL, or rev-share deas a high-engagement, low-resistance way to turn Telegram traffic into cash.
How Telegram Bots Can Help Affiliates Make More Money
Telegram bots are like automated sales reps that work 24/7, engaging users, collecting leads, and even closing deals. If you’re looking to scale, chatbots are a godsend.
- Auto-Engage & Qualify Leads – Set up a bot to ask users a few questions, segment them, and send them to the right affiliate offer.
- Drive Traffic to Offers – Use a bot to deliver dating tips, quizzes, or exclusive content, then drop your affiliate link at the right moment.
- Manage VIP Groups – Automate access to private groups or paid memberships, making monetization hands-free.
- Increase Conversions – Bots can follow up with users, send reminders, or create urgency with limited-time deals.
Why They Work
- Instant responses keep engagement high.
- Scalable – Handle thousands of users at once.
- Less manual work – Sit back and let your bot do all the heavy lifting.
Is Dating Content Allowed on Telegram?
For those of you running the Dating vertical, let’s take a look at what is compliant on Telegram.
What’s Allowed?
- Adult content in private groups and channels – You can post NSFW content in closed, invite-only groups or age-restricted channels.
- Promoting adult offers via links – You can share links to adult dating sites or offers, as long as you don’t spam.
- Adult chatbots and engagement tools – You can use Telegram bots to warm up leads and direct them to offers.
What’s NOT Allowed?
- Explicit content in public channels – Public channels with NSFW content can be flagged and removed.
- Spammy or aggressive promotion – Mass messaging, excessive link-dropping, or bot spam can get your account restricted.
Let’s Take On Telegram!
Telegram is a land of opportunity for affiliate marketers, ready to be harvested by those smart enough to use it in their campaigns.
Whether you choose to run sponsored messages, channel posts or native mini-app ads, Telegram is fast becoming a very useful avenue, and with the help of automated bots there is no limit to how much you can scale and earn.
The only thing left is for you to try it! Sign up as an affiliate to get access to exclusive, in-house offers you won’t find anywhere else, ready and waiting for you to conquer Telegram with!