Home Improvement is usually a phrase you associate with boring daytime television you watch when you’re unemployed, but not anymore! Home Improvement is a fresh Advidi vertical full of huge potential, that we are super excited to tell you all about.
So What’s it all about
The Home Improvement vertical encompasses a broad range of products and services related to enhancing, renovating, and maintaining homes. It could be anything from building equipment and power tools to kitchen appliances and solar panels— everything anyone needs to make their house a home. At the moment in Advidi, we have identified 4 areas of the vertical in particular that are showing the most promise: Solar, Windows, Roofing and Gutters. These kinds of offers are not only the most fruitful, but also the most season-proof.
Why Is It Thriving?
The global home improvement market was valued at approximately USD 867.6 billion in 2023 and is projected to grow by 6% every year from 2024 to 2032, reaching USD 1.26 trillion by 2032. Here’s why:
Economic Factors
- Increased disposable income and rising homeownership rates enable more homeowners to invest in upgrading their properties. This financial flexibility drives demand for a wide range of home improvement products and services.
Aging Housing Stock and Real Estate Market Dynamics
- The state of the housing market in western societies at the moment means many homes are aging and require renovations to meet modern standards. Additionally, the rising value of homes encourages owners to invest in improvements to increase resale value.
Focus on Sustainability and Government Incentives
- There is an increasing emphasis on sustainability and energy efficiency in home improvements, supported by government incentives and programs. Homeowners are investing in eco-friendly materials and energy-saving solutions like solar to reduce their environmental impact and utility costs.
Home Sweet Home
Covid does seem like it happened a hundred years ago and we know everyone is sick of talking about it, but it has had a lasting effect on the Home Improvement vertical. A result of lockdowns across the globe is that people have become much more willing to spend on their homes. It’s a trend that has only increased over the last few years. A recent Houzz study underscores this, citing that people are spending 20% more on their homes than they were before the pandemic.
Who is your Audience?
- Homeowners
– Age: 30-65
– Income: Middle to high
– Focus: Investing in improvements and personalizing spaces. - Millennials
– Age: 25-40
– Characteristics: First-time homebuyers, DIY enthusiasts, online resource seekers. - Baby Boomers
– Age: 55-75
– Characteristics: Aging-in-place modifications, enhancing home value for resale. - Dual-Income Households
– Income: Middle to high
– Characteristics: More disposable income for home improvements. - Eco-Conscious Consumers
– Characteristics: Focus on sustainability, eco-friendly materials, and green building practices.
What’s the flow?
Taking solar as an example, let’s take a look at how the flow works:
– User clicks on the ad.
– They fill in their details confirming their interest in solar panels.
– The leads are then sold to solar companies who contact the customer to convert the lead.
Tips of the trade
Marketing Techniques
SEO: Use SEO and Content Marketing to attract organic traffic. Use relevant keywords related to home improvement projects and products. After all, leads aquired through SEO are warm already. If you capture a lead who has already searched ‘solar companies in my area’ or ‘how much money can I save with solar panels’, your work is almost done for you.
Social: Leverage social media platforms to share content, engage with the audience, and drive traffic to affiliate links. Platforms like Pinterest and Instagram can be particularly effective for home improvement visuals.
Native: We have also found that native also works well for warming up the customer nicely.
Educational/Visual Content
Try to position yourself as a source of authority through your creatives. Educational content is great for this.
How-to guides, DIY project tutorials, product reviews, these are all effective creatives. This content helps build trust and establishes you as an authority in the home improvement space. Use high-quality images and videos to showcase products and projects. Visual content is highly engaging and can significantly increase conversion rates.
Our AMs Are Waiting
Fancy becoming a Home Improvementsmogul? Getting started is the easiest part. Sign up to our affiliate program here and one of our dedicated account managers will be in touch. You could also stay up to date on our latest Home Improvements, Antivirus, Legal and Finance offers by joining our new Telegram channel here. We post our best offers weekly, as well as some tips and tricks on how to succeed. Don’t miss out!
