OK guys, so we are a couple of weeks into the competition and things are really starting to heat up. Boosters are being smashed and leaderboards are being climbed.

We’re bringing you a bit of an update to fill you in on the madness so far – how it’s all been going, what’s worked for contestants so far and what to look out for over the next few weeks.

Fast Start

The Turbo Takeoff Booster, which gave those who signed up before January 1st a 5 point head start, meant that certain competitors were out of the gates at lightning speed.

After a big first weekend, the first leaderboard update made for interesting reading. All 6 table toppers started strong and were looking in control.

When the second leaderboard was released, a week into the competition, the story was still the same. All the table toppers had held strong and managed to keep their hands on 1st place.

The first few weeks were shaping up to be relatively drama free, until the Cloud Surfer Booster began to shake things up.

Cloud Surfers

Once the second booster came into play, things started to get interesting.

The Cloud Surfer Booster enables affiliates to earn double points on special offers that are released every second Friday of the competition.

This gave those who had experienced a slower start the chance to flex their media-buying muscles and fly up the leaderboard.

A week into the competition the original leaders were still hanging on to top spot, but only by a thread. Smart tactics and use of the special offers list meant that there was a hungry pack just behind the leaders – waiting to strike.

Leaderboard Shake-Up

Our third leaderboard update saw the first big shake-up. The Dating Western Europe, Antivirus, Leadgen and Newcomers categories all had new leaders.

This was to be expected as contestants began to realise how powerful the boosters could be. The subsequent 4th leaderboard had a similar result. It began to resemble a game of snakes & ladders, with contestants flying up and down every few days as the double points wreaked havoc.

Upcoming Boosters

Afterburner Booster

This booster is measured in 2 week cycles, and kicked in last Friday as we entered the second cycle of the competition.

From now on, if you can improve on your score from the previous cycle we will increase the points you earned in that cycle by 10%.

The competition runs for 4 cycles of 2 weeks, so this booster can be earned a total of 3 times.

The full damage this booster will do to the leaderboard will only become clear in 2 weeks time, but from previous years we know that that extra 10% will have a massive impact at the end of each cycle.

Jet Stream Booster

It’s also time to start considering the Jet Stream Booster.

We will find your best month (in terms of profit) over your last 3 years with Advidi, and if you can beat that total during the competition you’ll be rewarded with a massive 30% extra on your score.

Yeah, you heard that right – 30%. That’s a real game changer, and definitely something to focus on in the coming weeks.

How To Move Up The Leaderboard

It seems obvious, but something that all the high-flyers so far have done is to take advantage of the boosters. Take some time to read them, understand them, and work out an approach or gameplan that allows you to squeeze them for everything they’re worth.

Take the Cloud Surfer Booster for example – the special offer list that earns you double points. The new offers are released every 2 weeks, same day, same time.

Have this marked in your calendar. Set aside time on that day for creating bespoke funnels and creatives. Make that bit of extra effort it takes to create funnels that mean these offers kick ass.

With the Jet Stream Booster, check your data to find your profit figure from the first cycle and have that as your target to beat for the next cycle. Have a clear goal and know what you need to hit to get those valuable 10% bonus points at the end of every cycle.

If you know what figure you need to reach each time, it will make it easier to hit.

Don’t Just Float Through

It’s still early days, and the competition is wide open. The leaderboards are still close, but this next few weeks is a time when it’s easy to fall behind if you’re not careful.

Stay on your game, keep pushing the boosters hard, and try not to drift through.

If you’re not already signed up and this sounds like your kind of competition, the great news is there’s still time to enter. Follow the link here, and one of our AMs will be in touch with you in no time.

Remember – the prize on offer for the winners is an all-expenses-paid trip to Amsterdam for the biggest weekend of the year in the city – King’s Day. This is one you’re not gonna want to miss.