LEVERAGING THE POWER OF NATIVE ADS – DATING
Hidden in plain sight!
Native Ads are successful because they don’t look like regular Ads. They can help you achieve your brand and performance goals and maximize ROI through campaign success.
Native Ads seamlessly fit to a website so they feel like a natural part of the digital environment and don’t intrude on the user experience or set off adblocking. This is particularly useful for mobile environments where slow loading pop-ups can interfere with the user’s experience.
Now we know Native advertising isn’t something new, but it’s a powerful digital marketing tool that is effective.
Consumers want more, but quickly and easily. According to Google, the average CTRs for display ads has risen to 0.35% in the past 4 years. In comparison though, native ads have a higher CTR and CR, because they offer visitors more. This is because they fit into the website design and native ads are less intrusive, which in turn results in higher visibility.
Although Native advertising can adapt to the content on the page, you must keep in mind that one of the ultimate keys to success with native advertising is to deliver engaging content to the reader. There is only a short window of time to grab the consumers’ attention and educate them on the benefit of the product or offer. Native ads offer the potential for longer user engagement, even more so if the content is good.
DATING VERTICAL CASE STUDY
We had the opportunity to run two Native Ad Dating campaigns with a client to show the benefits of using a range of creatives to increase the CR on their offers.