Antivirus is still running hot here at Advidi, and there’s never been a better time to get involved. McAfee, one of our partners, is running a huge promo from November 25th – December 4th. This promotion presents an unbelievable opportunity for those of you already running Antivirus, and people who want to get involved.
The McAfee promotion is 25% off in the US, and a 5% discount in the UK, FR and CA, so help you make the most of this promo we’re gonna let you in on a few pointers. Insider insights, if you will. Here are 6 tips on how to make bank with this McAfee promo.
1. Understand the Target Audience
With the holiday season approaching, online activity is skyrocketing as people gear up for Christmas shopping. It’s the perfect time to position antivirus software as a must-have tool for secure browsing and financial transactions.
Key Demographics to Target:
- Parents & Families: Protect kids and personal data while online shopping.
- Remote Workers: Ensure work devices are secure during the busy end-of-year period.
- Gamers: Safeguard gaming accounts and prevent interruptions from malware.
- Small Business Owners: Offer peace of mind with team-wide cybersecurity solutions.
Pain Points to Address:
- Fear of losing sensitive data during online purchases.
- Concern about phishing, ransomware, and malware attacks.
- Worries over device performance while running antivirus software.
- Cost and long-term value of cybersecurity solutions.
2. Focus on the Right GEOs
Leverage the 25% discount in the US and the 5% discount in the UK, FR, and CA to tailor your messaging for these key markets.
Holiday Strategy by GEO:
- US: Still the biggest GEO for Antivirus, and provides the biggest discount.
- UK, FR, CA: Emphasize affordability with special offers and focus on preparing for safe holiday transactions.
- Tier 2 GEOs: We have some amazing exclusive McAfee offers for BR and MX that you won’t find anywhere else. These GEOs have been surprisingly strong for us this year. Even though they don’t feature in the special offer, they are still worth pursuing.
Pro Tip: Use localized campaign messaging for each GEO. Use flags, language and styling that show the campaign in specific for that GEO.
3. Creative Strategies That Convert
Effective Messaging:
- “Shop smart this Christmas—protect your data with 25% off in the US!”
- “Get ready for safe holiday shopping—save 5% in the UK, FR, and CA!”
- Use time dependent language: “Limited holiday offer—ends soon!”
- “Keep your family safe this Christmas – save 25% on shopping securely.”
Pro Tip: Incorporate trust signals, such as user testimonials, awards, stars out of 5 and trust badges to build credibility.
4. Optimize Your Landing Pages
Holiday-Themed Landing Pages Should Include:
- Festive designs reflecting the Christmas shopping season.
- Trust signals (e.g., security badges, customer reviews).
- Clear pricing options with the 25% and 5% discounts prominently displayed.
- Strong CTAs like “Secure Your Holidays Now” or “Protect While You Shop.”
Pro Tip: A/B test holiday-themed visuals and CTAs to maximize conversions. Also A/B test pages that provide a lot of info for the user vs pages that are short and sharp.
5. Traffic Sources to Prioritize
- Search Ads: Target keywords like “secure holiday shopping” or “discount antivirus.”
- Native Ads: Place ads on shopping and tech blogs.
- Social Media: Focus on audiences who are actively shopping online or preparing for the holidays.
Pro Tip: Reach out to your AM as they will have the knowledge and expertise to identify what sources are converting best at the time.
6. Common Mistakes to Avoid
- Neglecting Holiday Themes: Connect your promotions to the Christmas shopping surge.
- Brand Messaging: Antivirus brands have worked hard on creating names that people trust, and they often have strong views on how they want their product to be advertised. Make sure to follow these brand guidelines.
Pro Tip: The point about brand guidelines is an important one to remember. Not doing so could result in your campaigns being shut down.
It’s Antivirus Season
It’s the perfect time to be running Antivirus. With Christmas on the horizon, the volume of online shopping people do means there is a huge opportunity to push antivirus. The messaging and the incentive for users to convert is incredibly strong. Not to mention the huge promo!
Take on these pro tips and you’ll have conversions flooding in in no time. Ready to make it happen? Partner with us and gain access to high-converting, exclusive offers, expert insights, and dedicated support. Sign up here and one of our dedicated account managers will be in touch in no time.