Everyone loves an underdog story.

While GEOs like the US, UK and DE soak up most of the spotlight, regions that used to be considered Tier 2 or 3 are quietly turning into goldmines for savvy affiliates. If you know how to target them, the earning potential is massive – and often overlooked.

It’s time to stop just chasing the crowd. If you’re serious about scaling your revenue, time to roll up your sleeves and get to work on a few lesser known GEOs – before the secret of their earning potential gets out.

The time to target these GEOs is now, and we’re here to show you why – and how.

Industry Shift To Tier 2 & 3 GEOs

In 2025, the big-budget battlegrounds like the US are difficult and expensive to navigate. Smart affiliate marketers are seeing a huge momentum shift – and you need to jump on these up-and-coming GEOs before it’s too late.

We’re talking GEOs like Eastern Europe for Dating (PL, HU, CZ, SK, RO) and South America for Antivirus (BR, MX). Places where consumer buying power may be a little lower, but traffic costs are dirt cheap and competition is much lower.

With mobile penetration skyrocketing and digital behavior evolving rapidly, these GEOs are becoming fertile ground for affiliates who know how to localize offers, optimize funnels, and leverage volume over high-ticket payouts. If you’re tired of battling rising CPCs in saturated markets, Tier 2 and 3 should be your next move.

5 Reasons to Target ‘Lesser Known’ GEOs

1. Cheaper Traffic = More Testing Power
Ad costs in ‘secondary’ GEOs are cheaper than what you’d pay in the most popular ones. This gives you room to test angles, creatives, and funnels at scale—without draining your budget.

2. Low Competition, High Engagement
These markets are still relatively unsaturated. That means less ad fatigue, higher CTRs, and more room to dominate with the right offer and message.

3. Meta Is Not As Strict  
Our Meta overlords hold their strongest magnifying glasses over GEOs like the US and UK, and are all-too-willing to shut down campaigns at the drop of a hat.

In regions that are not as saturated, you can push things a little further without fear of getting shut down. Here you’ll find Meta is a little more forgiving, which can go a long way in terms of conversions.

4. Mobile-First Markets with Massive Scale
Users in these regions are mobile-native—perfect for dating. And the user bases? Huge and growing fast.

5. Untapped Localization Wins
Most affiliates skip the localization step—so those who take the time to translate, tailor, and tweak for local audiences see outsized returns with less competition. Think country flags, localized phrases and languages, any way to make your ads specific to the region.

Pro Tip: Branded flows are performing like crazy. This means having the same brand logos, names and colours through the whole funnel. Presenting every step of the funnel in the same style with the same branding increases user trust massively.

6. Volume Over Payout = Better Margins
While payouts are lower, the high volume and low cost create serious margin potential. If you’re playing the ROI game, these markets let you scale profitably without high upfront investment.

Why These Regions Are Perfect For The Dating Vertical

1. Simpler Funnels Perform Better
Less tech-savvy users respond better to straightforward, click-driven funnels with minimal steps and clear CTAs. There’s no need for complex logic or advanced interactivity—basic flows convert incredibly well when designed clearly.

2. Higher Trust in Visual Cues & Alerts
Users with lower internet experience are more likely to trust visuals that appear official or urgent—like warning popups, countdown timers, or messages saying “you have a match” or “new messages nearby.” This is especially powerful in Dating, where urgency and emotional cues convert strongly.

3. Less Ad Blindness, More Curiosity
Users who are newer to digital ecosystems haven’t developed resistance to ads, prelanders, or clickbait-style headlines. This means higher CTRs and better performance with aggressive creatives, especially when they’re localized properly.

4. Easier to Establish Authority
In Tier 1 GEOs, users are skeptical and jaded—they’ve seen every funnel 10x over. In contrast, in Tier 2/3, it’s easier to build perceived trust and authority using basic elements like testimonial carousels, “verified user” badges, or app store-style UIs.

5. More Responsive to Mobile-Optimized, Low-Friction Flows
Many users in these regions may only ever access the internet via mobile, and may not be accustomed to things like multi-step forms, CAPTCHAs, or redirects.

Why These Regions Are Perfect For The Antivirus Vertical

1. Higher Exposure to Malware & Scamware
Users in Tier 2 and 3 often download apps and files from unofficial sources, use cracked software, or install APKs outside of app stores. This behavior significantly increases exposure to malware, adware, spyware, and rogue apps.

As a result, security concerns are very real, and users are primed for offers that promise safety and cleanup.

2. Lower Digital Literacy = Higher Perceived Risk
Many users in Tier 2 and 3 GEOs lack the experience to confidently tell real threats from fake ones—which makes antivirus protection feel not just useful, but essential.

Premium brands we partner with – like McAfee – don’t like aggressive fear-based marketing, and the good news is that these audiences respond well to clear, direct messaging that highlights the risks of staying unprotected – without crossing the line into scare tactics.

3. Limited Access to Legitimate Cybersecurity Tools
In some regions, access to trusted paid antivirus solutions is either limited or expensive. Offers that present a trial model—especially mobile security apps—fill a gap and convert well with “download now to protect your device” CTAs.

4. High Mobile Dependence = Stronger Fear of Breach
In Tier 2/3 countries, mobile devices are often the primary or only point of internet access. The idea of having that device compromised (whether via theft, malware, or spam) creates intense urgency—making users far more likely to click, engage, and install.

In Advidi, we have some amazing in-house, mobile offers from TotalAV, a huge name in the Antivirus world.

Start Running Now To Avoid Missing Out

These GEOs have everything you need to supercharge your revenue:

• Lower Traffic Costs – Check
• Less Competition – Check
• High Growth Potential – Check
• Localized Offers – Check
• Scalability – Check

The best time to get started is right now, while these GEOs are still ripe – and before they become oversaturated and overexposed.

As always, Advidi has you covered. We have the best performing, in-house offers for these regions in both Dating and Antivirus. All you have to do is sign up and one of our dedicated account managers will be in touch with you in no time.

We are waiting for you – all you need to do is get in touch.