Ladies and gentlemen of the jury, Advidi has launched the legal vertical. We are very excited to bring our expertise to a fresh vertical and we have already been busy onboarding some high-performing, exclusive offers for you guys to sink your teeth into.
We swear to tell the truth, the whole truth, and nothing but the truth (that’s the last one, we swear), as we take you through one of the highest-paying verticals in affiliate marketing, the Legal vertical.
What is the Legal vertical?
Legal, as you might have guessed, focuses on promoting legal services, products, and related resources. At the moment we are concentrating on one element of the legal vertical in particular that we deem the most exciting – mass torts – which is known for its high payouts and commissions.
What Are Mass Torts?
Mass torts involve legal cases where multiple plaintiffs come together to sue one or a few defendants for damages caused by common actions or products. These cases often involve defective products, pharmaceuticals, environmental disasters, or large-scale corporate negligence.
That’s a lot of boring, official words in one paragraph, and you’re brain probably tuned out as soon as you hit the phrase ‘multiple plaintiffs’, so here’s a simple example of a mass tort we are actually on in Advidi to help you understand:
Product Involved: Roundup Pesticide.
Issue: A series of lawsuits were filed against Monsanto (now owned by Bayer) over allegations that their popular herbicide, Roundup, is a carcinogen. These lawsuits primarily claim that exposure to glyphosate, the active ingredient in Roundup, leads to non-Hodgkin’s lymphoma and other cancers.
How It Works:
- Law Firms want to find plaintiffs who have been affected by the defective product to represent them in court.
- Advidi partners with law firms to help find individuals who received the defective product.
- Affiliates are given these offers by Advidi and get a commission on every lead found.
Benefits Of Running Legal
High Payouts and Commissions
Legal affiliate programs often offer significantly higher payouts compared to other verticals.
- Mass Torts: Payouts for mass tort campaigns can range from $100 – $2,500+ (yes, you read that right) depending on the campaign.
High Conversion Rates
Legal services often address urgent and critical needs, leading to higher conversion rates.
- Urgency Factor: Potential clients seeking legal assistance often need immediate help, which increases the likelihood of conversions.
- Quality Leads: Legal affiliates typically deal with highly qualified leads who are actively seeking solutions.
Growing Market Demand
The legal services market is vast and continually growing.
- Market Size: The global legal services market was valued at $901.8 billion in 2021 and is projected to grow.
- Increasing Legal Needs: With the complexity of laws and the rise in legal disputes, the demand for legal services continues to expand.
Reliable and Reputable Partners
At Advidi we partner with well-established legal firms and services, ensuring reliable partnerships.
- Trustworthy Programs: Reputable legal affiliate programs are more likely to have better recognition, reliable tracking, timely payouts, and professional support.
Target Audience
One of the benefits of mass torts is that the offer will give you a huge hint as to what your target demographic is. Take our Roundup example from earlier.
Some simple Google or ChatGPT searches can give you information like where Roundup was sold most, what industries it was used for, where the most cases were found, the age of the plaintiffs, the illnesses it caused, etc. Already your target demographic has been chosen for you. From the get-go it’s so much easier for you to target your ads.
Top Tips For Success
1. Create High-Quality, Informative Content
Educate Your Audience: Develop blog posts, articles, and videos that clearly explain the specifics of the mass tort case, the legal process, and the potential benefits of joining the lawsuit.
SEO Optimization: Focus on long-tail keywords related to the mass tort issue to rank higher in search engine results. Use terms like “roundup lawsuit” or “Bayer legal case” to attract targeted traffic.
2. Leverage Social Proof and Testimonials
Client Stories: Share testimonials and success stories from individuals who have successfully joined similar mass tort cases. This builds credibility and trust.
Expert Endorsements: Feature endorsements from legal experts or medical professionals to enhance the reliability of your content and campaigns.
3. Use Targeted Advertising
PPC Campaigns: Utilize Google Ads and social media advertising to target specific demographics likely affected by the mass tort. Tailor your ads to address their pain points and legal needs.
Retargeting: Implement retargeting campaigns to re-engage visitors who showed interest but did not convert on their initial visit.
4. Engage in Active Community Participation
Forums and Groups: Participate in online forums, health communities, and social media groups related to the mass tort issue. Provide valuable insights and subtly promote your landing pages.
Q&A Sites: Answer questions on platforms like Quora and Reddit to position yourself as an authority and drive traffic to your content.
Get Started With Advidi
So there you have it! Get your barristers wig and gown on, because the legal vertical is up and running in Advidi, and we can’t wait for you to get involved. Simply follow the link below, fill out your details and one of our dedicated account managers will be in touch to onboard you in no time! I rest my case…