Who we are

Business Development Managers

Paul Groen

Team Lead Dating
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"Don't forget the beautiful days." These words (translated from Dutch) were on a sign that my grandparents used to have in their kitchen. I read this sign as a little boy, and I've never forgotten it ever since. What it means to me is that you should never forget how beautiful some days were, although seemingly nothing really special happened. I think nowadays, in the fast moving and digital world we live in, too many people tend to make this mistake.

Pieter de Vries

Team Lead Health & Beauty
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I've always been interested in data and analyzing stuff. Whether it's optimizing an online campaign to increase its performance, or checking if wind conditions will be favourable for a surf session. Working in the online industry helps a lot in that respect. Next to that, I love being surrounded with people. Data is nice but collaborating with my colleagues and business partners daily brings a dynamic I wouldn't miss for the world!

Sietse Sander

Business Development Manager
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Everything I do leads to one thing: I don’t want to be one of those people going home after work with a grumpy, unhappy face. I motivate myself to achieve my goals and to have fun on the way towards them. I must admit, Advidi helps big time. For me it is very important to always search for the positive aspects in life. Easier said, than done, but I’m striving to get the best out of every day. So, if eventually, I’m gone tomorrow, I could just say - I had one hack of a life.
“In the end, it's not the years in your life that count. It's the life in your years.” – Abraham Lincoln.

Francisco Robles

Business Development Manager
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‘No one player is as good as the sum of a team,' Alfredo Di Stefano said this, but also my coach when I started playing football at an early age. Since then, I always try to apply this way of thinking to every phase of my life, either when I am working, or when I am playing with my music band. I am jubilant that I am surrounded by people who also love working in a team!

Roy Gonen

BUSINESS DEVELOPMENT MANAGER
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I came all the way from Israel chasing my passion for online marketing and I was lucky enough to find a home with Advidi.
I love adventures, seeing the world and visiting new places, I need to shake the rut in my life every now and then. Working in this industry allows me to do just that. As much as I love my job, I love my family even more and my favorite thing in life is spending time with them. I go for achieving things in life and my biggest motivation comes from being good at what I do.

Maureen Burton

Business Development Manager
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I'm from Argentina. I've always thought I could never leave my house for more than couple of weeks of traveling. But in 2015, I was offered the opportunity to live and work in Mexico for 4 months. I said yes immediately. However, I was afraid at the beginning. “Moving alone to a different country you've never been before?” I asked myself. Looking back, I can now say it was an amazing experience - one that changed my way of thinking completely. I learned that I am stronger than I thought and that there are many interesting people and places to visit. After that, I decided to do a Eurotrip, and now here I am, living and working happily in Amsterdam, planning every escape weekend I can to visit new places.

Steffanie van der Heijden

Business Development Manager
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As a hospitality professional, looking after people is in my DNA. Jumping from task to task to ensure my to-do list is done at the end of the day is very satisfying. I like to be surrounded by people that I can both learn from and teach, which makes Advidi a great place to be. I also love to be around my boyfriend and friends, visit museums, go out for dinner, watch movies and travel. It’s kind of corny, but I do believe that sharing is caring. The only thing I will not share is my popcorn... unless you are really special to me ;)

Arne Schmidt

Business Development Manager
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“If you want to do something new, you have to stop doing something old.” This is one of the reasons I jumped in the Advidi rollercoaster. The performance marketing business isn’t taught at University, but not all those who wander are lost. I don’t just like my work - I’m passionately in love with it. If you are not in love with your work, it’s slavery. As Watts perfectly described, the real secret of life is “to be completely engaged with what you are doing in the here and now. And instead of calling it work, realize it is play.”

Marina Baskaric

Business Development Manager
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High school Marina was quite a dreamer; she dreamt of going to San Francisco, going on exchange, getting her Masters abroad and moving to a city that would feel right at the time. Not going to lie, high school Marina was a bit intense. Few years later, here I am, in the city I love at a company that challenges me every day. Happy and proud of everything that I have accomplished so far but most importantly, excited about what is yet to come. Making your dreams come true is hard work but there is nothing better than looking back at everything you have accomplished. Never stop dreaming!

Matthieu Thomas

Business Development Manager
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Never back down. Ever since I was a kid I’ve always fought for the goals I set for myself. Work hard, and you’ll be able to “pick the fruits” as we say in the Netherlands. Advidi motivates me because of the focus on improving - if you don’t go for it, you’ll never improve. I especially enjoy the international environment of the company, as I was born in Singapore whilst being half French, half Dutch. Being in a position to work with colleagues and accounts from all over the world is also a big source of inspiration for me.

Erwann Menais

Business Development Manager
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“If you only have one solution to a problem, it means it’s not the right one.” My father’s words guide me to challenge myself - I’d rather take the time to get it right than settle with something subpar. Coming from the greatest region in the world (Brittany - come on, we have dragons and fairies), I like to reconnect with nature when my mind needs a break. The truth is that I joke around a lot, but I never take my focus away from the important things. Right now that’s my job, my new city and the great friends I have around me. Working in this industry allows me to do serious things in a fun way, which I really appreciate.

Matthijs Bos

Team Lead Mainstream
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After three years living and working in China, plus my experiences here in Amsterdam, I’m excited to bring my international perspective to Advidi as a Team Lead. My background in both recruitment and business development has led me to balance my focus on people with a keen eye for opportunity. I use that combination to build a strong foundation within my team, allowing us to remain stable in our current business while keeping ahead of the industry curve. Despite the fact that business is frequently on my mind, I’m always able to find some time for sports - a bit of friendly competition takes my mind off the day-to-day grind and helps me re-focus.

Affiliate Managers

Marlou Scheerder

Affiliate Manager
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Thing you should be aware of when working with me:
- I will always eat the last candy
- I wear watches as accessoires, don't be surprised if I wear it upside down
- I'll be the first person to tell you about the best performing offers
- Peanut butter is my favourite
- I secretly listen to Boogie Wonderland while chatting with my affiliates
- Snails freak me out
- Loving my job at Advidi

Jasper Metten

Affiliate Manager
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"For me, Jasper is the kind of colleague who you want to have a drink with, especially during the Friday after hours. His open minded personality together with his ability to always see the bright side of things, makes him a guy that is easy to work with as well. The good thing about working for Advidi is that you are making a lot of friends while you are working here, and Jasper is definitely one of them." - Stefan, AM

Michael Hijlkema

Affiliate Manager
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"Today I don’t feel like doing anything, I just want to lay in my bed’’. These lyrics have definitely nothing to do with my work ethics, but have absolutely something with me. A couple of years ago, I showed my musical talent on the Voice of Holland. Unfortunately the judges didn't turn their chairs, but it turned out to be a good step for my career as an affiliate manager. Even though a musical career is (not yet) achieved , at the office I always try to be at the top of my game. You can always expect passion, joy, enthusiasm and crazy shenanigans. I always try to bring a positive vibe into the office and brighten up my colleagues.

Hardy Hekelaar

Affiliate Manager
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I became obsessed with the importance of ‘opportunity’ one summer, when a big storm hit the beach. For me, that was an opportunity to jump on my body board and hit the highest waves that the storm created. Later, this hunger for opportunity took me to great places, great people and great moments. Affiliate Marketing is quite similar to that storm that day at the beach. Not everyone will dare to dive in it. However, once you’re there, armored with a genuine hunger for opportunity, you’ll ride on the most amazing waves that will take you to great places, great people and great moments.

Patrick Spruit

Affiliate Manager
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I once found myself in the jungle of Northern Laos, one of the most uninhabitable areas of the country. It rained heavily and the walking routes became flushed. We felt stranded. Our guide remained calm and said: “The jungle does what the jungle wants, so just enjoy the ride.”
We trekked through untouched jungle beauty for hours before finding our way home. The trip was tough, but we agreed that it was invaluable. New experiences can be scary, but they make life exciting. So never wait until the rain stops. Be positive and explore. You never know what beauty hides behind the next tree.

Bram van Pul

Affiliate Manager
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To be honest, I never expected to work in this industry - it just happened to me. At first I wasn’t very excited, but working at Advidi has changed that. I love the innovative, dynamic nature of the business. Our global nature means the work never stops; while some are ending their day, a new one is beginning for someone else, and we’re in the middle of that. I get to apply my data analysis and sales skills while seeing direct results, which creates a strong drive inside me to work in this industry. There are endless opportunities, and Advidi really supports me as I explore them. The energy here is unique!

Secil Durak

Affiliate Manager
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Go-getter is what I stand for, whether it’s a personal or work-related goal. I don’t back down from challenges and I’m not afraid to push my limits. I get motivated by passionate, hard-working and warm people, and that’s what I’ve found here. Not only is everybody always motivated to push their own limits, they are also willing to help you push past yours. So when I started working here I immediately felt at home. Other things that energize me are travelling, food, working out and connecting with new friends and sharing stories with existing ones. Advidi gives me the opportunity to do it all while I’m at work!

Tobias van Kralingen

Affiliate Manager
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I once planned to become the best footballer in the world… but after a few days at Advidi, with its outstanding vibe, I knew I had changed to the right path. I try to balance my enthusiasm for work with the simple things; for example, riding my bike through Amsterdam every morning is really valuable to me. Advidi is a place I’ve grown into - I started as an intern and quickly found my feet in the industry. It’s hard not to get motivated here. And yep, I’m a competitive person. The atmosphere here pushes me to improve - especially my analytical skills, which I consider my strongest asset. It’s great to be at a place where I can contribute to the fullest and still feel challenged.

Marijn van Drunen

Affiliate Manager
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Reliability is key to a successful (business) relationship, which is why I’m always straightforward with my business partners as well as colleagues and friends. As someone who aims high, I explore my boundaries with every project - whether it involves adapting a new technique or helping customers in different ways. I can adapt to new situations very quickly, which is why I love affiliate marketing. When I’m not working, I’m DJing or producing music, which I’ve been doing for nearly a decade now. Making music is my outlet for the more creative applications of my personality.

Rick Haasnoot

Affiliate Manager
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As a goal-orientated and adventurous individual, I constantly strive to exceed limits. I conquered the Iron Viking Marathon, obtained the black belt in Judo and will be a real challenge if you play board/video games with me! I try to live my life at the fullest and to learn as much as possible along the way. I love to be around interesting people, travel a lot and use my longboard to get to work. Advidi inspires me because everyone else shares my high level of motivation for working hard and pushing to become even better tomorrow.

Daan Schroten

Affiliate Manager
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For me, marketing is the art of creating a need and making people decide to believe in your ideas. Since I gained an interest in marketing and psychology, I have become increasingly fascinated by what drives people to make decisions. The reasons for me to decide to choose Advidi included the energetic vibe in the office, the people, and the unlimited opportunities in this business. During office hours as well as in my life outside, I’ll always look for a solution to make things better and more efficient. I don’t like to do things halfway. Everything I do, I do it to the fullest.

Maja Mitrović

Affiliate Manager
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I’ve long been guided by the notion that a mind that has been stretched by a new experience can never go back to its old dimensions. This holds true both in my personal and professional life, leading me across the world and most recently propelling me into this ever-changing and exciting global community that is affiliate marketing. I love to be surrounded by people that challenge the way I think, and thrive in discussions that require a critical, forward-thinking and innovative mindset. Of course, one too must be grounded, in which case you can also find me with a good book, or having a good laugh with family and friends. Sarcasm is my second nature... which is why you should request me as your AM.

My Nguyen

Affiliate Manager
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I am a curious-minded and positive individual who loves to make people laugh. While music, dancing, kindness and exploring new things make me the happiest girl in the world, working at Advidi brings out the best in me. I love how every day at work is so challenging; you constantly feel motivated, inspired and driven toward a better version of yourself. And yes, don't forget the fun... you will experience it a lot at Advidi.

Finance

Aylin Cetin

Account Receivable Manager
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‘’Do I look forward to getting back to work?” I ask myself every morning to see if I am spending my days doing a job I love, with people I enjoy being around. I am really lucky that my answer is ‘Oh God yes!’ every day. At Advidi the environment is fun and motivating. It helps me achieve a work-life balance, even if it seems impossible nowadays. It taught me that you can find the way to spend quality time chilling with your beloved ones, going on camping trips or cycling. Things that I could never do if I had remained in my hometown, Istanbul.

Anetey Abbey

Head of Business Intelligence
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For me, the sky is not the limit, the mind is. At Advidi, I feel that there is freedom for the mind to create, to improvise and to develop. This is what I love here. This and data. I believe that “In God we trust, all others must bring data”. If you have data you can find the key to everything. You know what is real and what isn’t, where to go and what to avoid. Thus, you build your way towards a successful performance.

Melody Herindra

Technical Business Development Manager
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I’m usually a very quiet person, but that just means that i’m thinking a lot :-) I go through many books per month, so you can often find me in the non-fiction section at the international bookstore. Due to my childhood in Tokyo I really appreciate Japanese (pop) culture; I really love the online culture and community. This is why Advidi is such a good fit for me. Data analysis is what I do, ensuring my colleagues are supported by accurate reports, which helps them to operate efficiently. I love it here at Advidi and can’t imagine working anywhere else!

Daniel Ramos

Market Analyst
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“Happiness is the tranquillity one feels when having the certainty of being on the right path”. - Jorge Bucay. The right path for me is in small things, in pleasant moments and in being around nice people. I think that the most powerful person is a happy one. When you are in the right place, with the right people and in the right moment, you can definitely feel happy and complete. So I always try to find the happy way of living. It brings me to the right places, nice people and good environments.

Edit Streit

Market Analyst
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Lately, I’ve realized that some of the best things that happen to us are unexpected. I never thought that one day I would have the opportunity to live in this beautiful, free-minded city and work for a company like Advidi. This place is like the perfect playground, where you get your freedom to try the best toys and learn a lot along the way. Of course, a playground is nothing without good company. At Advidi, team spirit is not just an empty word - everybody is part of the machine. I really enjoy working in the Market Analytics team and I can't wait to see what the future will bring.

Thanh Le

Accounting assistant
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As a person who likes changes and adventure, I traveled halfway around the world to study in The Netherlands. This new life offered so many new things and changes, but being strong, working hard and learning all the time helped me stand up. Joining Advidi is my new adventure with a great environment, nice colleagues and so much fun to be had. In this new adventure, we can be strong together, work hard together and learn from each other. I’m ready to show them how big we can go!

Job van der Zwet

Business Controller
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I’ve always been up for a good challenge, whether it’s preparing the company for new growth or exploring an open mountainside at high speeds. They’re all opportunities to push your boundaries. That’s why the growth mindset in this company gives me so much energy. Just like skiing, the next corner always brings something new - even if you’ve been there before, the snowfall since last time means you have to adapt. I really like the atmosphere at Advidi. The company vibe motivates me to improve every day, and the fact that we’re in an industry that is constantly evolving makes it even more exciting.

Kjell Kerkvliet

Finance Executive
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I’m always up for adventure. Whether it is sliding down the ski slopes, sailing on the local lakes near my home town or cruising the roads on my motorbike, I am always up for it! I found the same kind of vibe here at Advidi, always moving forward; progression. I’m not only adventurous. I distinguish myself as a precise guy as well. This ability helps me a lot in my work here at the finance team. Besides, it also helps me in beating my colleagues at darts and foosball :)

Sam Caldwell

Data Scientist
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At Advidi my goal is to make our data really sing to people - a song that will give people see clearly through this crazy world of information. I have an unending passion for strategy, math, programming and design, so I’m thankful to have found a role that takes advantage of those aspects. I view data as a communications tool, and lately, the conversation has been a bit crowded… but that’s exactly the challenge I’m looking for. I’m here to transform, understand and simplify data in a way that allows others to easily unlock its powerful potential. This propensity has brought me from New Zealand to this amazing city, and I couldn’t be more excited about taking it all in!

Bram van der Kolk

Finance Manager
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At the age of forty I wanted to try something else besides working. Eventually I found myself backpacking through Southeast Asia for six months… best decision ever! But then comes the hard part: finding a job which still gives the feeling that you are challenged and interacting with lots of people from around the world. I was lucky to find Advidi, because I enjoy the internationally oriented and open-minded environment. Together, we get the fullest out of every job.

Office

Laura Zijlstra

Office Manager / HR Assistant
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My parents always encouraged me to travel and see the world. So the first chance I got, I packed my backpack and made the best trip of my life. I came back with lots of great memories and a passion for traveling. But I enjoy the little things in life just as much. Dinners with friends, good coffee and Discovery Channel's Shark Week. After traveling, I decided to leave Nijmegen and move to the big city of Amsterdam to start my career. Luckily enough, I found myself a job at Advidi. Every morning, I enjoy my bike ride to the office where I try to make the workday for my colleagues as easy and comfortable as possible!

Romy Peter

Office Assistant
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I always wanted a dog, but my parents believed that I was too young for that. Still, I had already decided that I’d have a dog, and I gave her the name ‘Niksi’ (which means ‘nothing’ in Dutch). Obviously, she got this name because she never really existed. Nonetheless, I took Niksi with me everywhere I went. One day Niksi got 1,000 puppies, which meant she was no longer allowed to live with me. Instead, she moved to my grandfather’s barn. A few years later, my grandfather called me over, saying that he had great news for me. He had bought me a real puppy - and her name was Niksi, of course! My imaginary dog wasn’t imaginary anymore. This experience taught me that we should never give up on our dreams!

Kai Erquicia Cortegoso

Office Chef
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I was 9 and really hungry that night when my dad figured out that he forgot to buy groceries. In panic, he started looking around the kitchen, and found a can of beans, knakworst (Dutch sausage), a few eggs and suspicious potatoes. I stood next to him astonished watching him cutting, cooking and flipping pans. I was expecting to try the worst meal ever! But, on the contrary, the mix that looked like a Spanish omelet was actually delicious! It was so good that we named it – Darkai. Maybe not the most creative name, since we only put our names together. But I learned something important that day - In time of crisis, use your creativity as your main force. It was also the day from which I started thinking about all the possible mixtures of flavors that can be brought together. I believe it was as well the day when I discovered the magic of cooking.

Ben Opsahl

Copywriter
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I was brought up by a loving family and Kurt Vonnegut novels. Born in Ohio, raised in Oregon, finally at home in Amsterdam. I miss my family, friends, Timbers matches, snowboarding and Darth Vader on a unicycle playing flaming bagpipes. I originally came for a two-month visit, but it’s become a never-going-home stay, and I’m happy it now includes working at Advidi. I feel encouraged to grow and improve myself while contributing something valuable. My voice is heard (even when it’s saying dumb things). I’m really proud to be a part of that.

Sharon de Stigter

Talent Acquisition Manager
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Coming from a background in psychology, I stepped a bit outside of my comfort zone by joining Advidi, and it’s been a great experience from the beginning. I love challenges and am grateful that my previous experiences have prepared me for this environment - I appreciate that I’m able to bring a professional touch while finding the best people for our unique workplace. Everyone here is truly cool, which makes me feel confident walking into the office every day - I know I’ll be surrounded by friendly colleagues while doing something that inspires me.

Bruna Souza

Visual Communications Manager
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I’m originally Brazilian, but I’ve lived in São Paulo, Amsterdam, and London. Growing up in an international environment exposed me to so many different kinds of people, cultures, and ideas. It taught me to appreciate the beauty of diversity. The world is an interconnected fusion, so my philosophy is to travel, eat, drink, talk, learn and celebrate! Life is there to be explored.

Margriet Vellinga

Management Team Assistant
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“Do you play basketball?” is a question I get a lot when travelling. I don’t though. I’m 6’1”, the type of girl that would tumble on stage when receiving my Miss Laughing-Loudest-About-Own-Jokes Award. Ever since my parents brought me, my brother and my sister on a trip around the world for 8 months by the age of 13, I strive to discover new countries every year. I agree with the famous quote: “Travel is the only thing you buy that makes you richer.” Working at this international environment with only driven, positively crazy and passionate colleagues makes it vibrant and fun every day!

Rosanne Couwenberg

Office Manager
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Caring for people has always been second nature to me. I studied social work and stepped out of my comfort zone at Advidi as Office Manager. Every day I do my best to make sure that my colleagues have everything they need to work at their best. What I love most about this job is the variety. When I make a checklist in the morning, other things come up during the day - that makes every day completely different from the day before. I also appreciate my colleagues and the nice Friday afternoons. I'm so glad to be a part of this warm team. In my private life I like to go out in our beautiful city, and you can always wake me up for good food and friends!

Kg Coffee

0
we order per month

Baskets Beer

0
we order per month for our Friday after hours

Jars Peanut Butter

0
Yeah, we really like it

Kg of Fruit Monthly

0
Bananas, Kiwis, Apples and Mandarins